Soft saving is Gen Z’s reaction to uncertainty. While many boomers and Gen X saved furiously, relinquishing small joys and living on rice and beans to be able to afford a down payment and a promised future, times have changed….
Soft saving is Gen Z’s reaction to uncertainty. While many boomers and Gen X saved furiously, relinquishing small joys and living on rice and beans to be able to afford a down payment and a promised future, times have changed….